About yaylive, the loyalty podcast for DTC brands

yaylive is a collection of conversations with successful DTC brands founders and industry experts to learn how to create and nurture long-lasting customer relationships, to grow fast and sustainably. Retention is the holy grail of eCommerce growth these days and we are here to help you navigate this with concrete examples, practical advice while being inspired by great brand stories.

yaylive, the loyalty podcast for DTC brands is hosted by Sophie Aubard, CEO and Founder of yayloh, a returns management platform for ecommerce.

Season 1, episode 3 - How to leverage social media to increase retention, with Jemina Pomoell CEO of Astrid Wild

This episode, welcome’s Jemina Pomoell, Co-Founder and CEO of Astrid Wild, a Nordic outdoor wear brand designed for female shapes. With Jemina, we talk about the early days of launching a brand, the importance of creating a community to ensure long-term customer loyalty and the role of social media marketing, paid and organic, when building and scaling a brand.

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